SMB Marcom, Email Producer

SMB Marcom, Email Producer

Work with manager and colleagues to set strategic goals, lifecycle contact strategy, and vision for email marketing. Revolutionize email from a broad reach vehicle to a targeted relevant message to each individual.

Must be able to work with integrate the needs of multiple teams. Translate product marketing and business objectives into creative and transactional e-mails. Direct and project manage external creative agency and in-house product marketing (brand), developers, designers, and copywriters to create and deliver email content. Work will include creating testing/versioning plans, furthering contact strategy, monitoring privacy policy, and pushing for 100% accuracy in all our e-mail programs. Make recommendations on merchandising content based on business unit requirements. Work with metrics team to determine and document key takeaways and best practices for successful merchandising, design and content decisions

Qualifications:
> Strong business/marketing analysis skills are essential.
> Experience branding or merchandising products preferred.
> Knowledge of design, development, and technologies associated with e-commerce web sites.
> Understanding of promotions, marketing principles and concepts.
> Excellent writing & verbal communication skills a must.
> Attention to detail and appreciation for strong project management process, techniques and tools is a must.