SMB Marcom, Email Database Consultant

SMB Marcom, Email Database Consultant

Here’s a great role in our successful high growth email marcom channel. Apply today. Small and Medium Business is seeking an individual contributor with the technical skills to maneuver within multiple Dell databases. Must have the desire to contribute to an ever evolving strategy in what is our most cutting edge media. Conceptualize and initiate targeted strategies to truly engage customers and promote the desired behaviors.

This role will use a customer driven approach to help acquire new customers, broaden and nurture existing relationships and evolve a sophisticated lifetime customer contact strategy. Key responsibilities include determining relevant profiles and coordinating with producers and agency partners to help customize contacts, messaging, offers, and acquisition strategy for e-mail.

Job responsibilities will include:
Position will manage e-mail lists and determine optimal contact strategy involving contact frequency, segmentation, and targeting. Help identify the best list acquisition strategies for Dell. This role will help drive dynamic content strategy. Be key contact for working email into Dell’s integrated marketing strategy. Utilize Dell’s customer and transactional data to drive complex segmentation and targeting efforts. Be point of contact for data architecture and data feeds to email vendors. Work with product managers to identify strategic I/T projects related to email, define CBA, requirements and test cases for acceptance testing. Candidate should have a working knowledge of SQL, data modeling and marketing databases. Candidate must also effectively communicate and pitch strategic projects to executive management, cross-functional team members and vendors.

Qualifications
-Requires a Bachelor's degree and three-five years database marketing experience
-Experience working with a variety of databases such as SQL Server, Oracle and Teradata
-Knowledge of data modeling concepts and entity relationship diagrams
-Previous experience with CRM and marketing databases a plus
-Must have a strong drive for results and the ability to align internal and external teams towards a common goal