SMB Marcom, DM Consultant

SMB Marcom, DM Consultant

Responsible for strategic concepting, planning, guidance and production of HSB small business direct mail. Must be able to work in a fast-paced transactional work environment. This includes driving strategy and production of catalog projects from initial briefing through blueline review. The position demands an individual that excels at building relationships, delivering materials on time every time, and is extremely detailed-oriented. Strategic planning, multi-tasking, process development/improvement skills and the ability to work with internal clients/external vendors necessary.

Principal Duties and Responsibilities:
Route projects to internal clients, compile edits and submit revisions to the agency on time through every step of the review process. Achieve 100% accuracy in execution, pricing, configurations and claims. Manage internal and external scheduling of direct mail reviews. Build, maintain, and leverage relationships with an external direct mail agency and internal brand managers, legal, operations, finance and other marcom team members. Review direct mail metrics and make placement and creative recommendations to decrease cost per call and increase HSB small business sales calls. Schedule and attend research sessions as needed. Light travel required for press reviews and research.

Qualifications:
> Thorough knowledge of marketing strategy, tools, concepts and techniques
> Strong written and verbal communication skills.
> Strong organization, planning and presentation skills.
>Detail-oriented. Ability to deal with ambiguity.
> Ability to work cross functionally in order to achieve desired results
> Ability to work with outside vendors and build good business relationships
> Bachelor's degree or equivalent, with a minimum of 4 years of related merchandising, marketing or agency experience.
> Working knowledge of graphic production and printing.