John, Darrel, and Jon know how to throw a party, but gotta admit, the W+K 25th looks fun.
FOUNDERS DAY XXV
http://wkstudio.typepad.com/studio/2007/04/rock_steady_cre.html
Wednesday, April 11, 2007
Tuesday, April 10, 2007
SMB Marcom, DM Consultant
SMB Marcom, DM Consultant
Responsible for strategic concepting, planning, guidance and production of HSB small business direct mail. Must be able to work in a fast-paced transactional work environment. This includes driving strategy and production of catalog projects from initial briefing through blueline review. The position demands an individual that excels at building relationships, delivering materials on time every time, and is extremely detailed-oriented. Strategic planning, multi-tasking, process development/improvement skills and the ability to work with internal clients/external vendors necessary.
Principal Duties and Responsibilities:
Route projects to internal clients, compile edits and submit revisions to the agency on time through every step of the review process. Achieve 100% accuracy in execution, pricing, configurations and claims. Manage internal and external scheduling of direct mail reviews. Build, maintain, and leverage relationships with an external direct mail agency and internal brand managers, legal, operations, finance and other marcom team members. Review direct mail metrics and make placement and creative recommendations to decrease cost per call and increase HSB small business sales calls. Schedule and attend research sessions as needed. Light travel required for press reviews and research.
Qualifications:
> Thorough knowledge of marketing strategy, tools, concepts and techniques
> Strong written and verbal communication skills.
> Strong organization, planning and presentation skills.
>Detail-oriented. Ability to deal with ambiguity.
> Ability to work cross functionally in order to achieve desired results
> Ability to work with outside vendors and build good business relationships
> Bachelor's degree or equivalent, with a minimum of 4 years of related merchandising, marketing or agency experience.
> Working knowledge of graphic production and printing.
SMB Marcom, Email Producer
SMB Marcom, Email Producer
Work with manager and colleagues to set strategic goals, lifecycle contact strategy, and vision for email marketing. Revolutionize email from a broad reach vehicle to a targeted relevant message to each individual.
Must be able to work with integrate the needs of multiple teams. Translate product marketing and business objectives into creative and transactional e-mails. Direct and project manage external creative agency and in-house product marketing (brand), developers, designers, and copywriters to create and deliver email content. Work will include creating testing/versioning plans, furthering contact strategy, monitoring privacy policy, and pushing for 100% accuracy in all our e-mail programs. Make recommendations on merchandising content based on business unit requirements. Work with metrics team to determine and document key takeaways and best practices for successful merchandising, design and content decisions
Qualifications:
> Strong business/marketing analysis skills are essential.
> Experience branding or merchandising products preferred.
> Knowledge of design, development, and technologies associated with e-commerce web sites.
> Understanding of promotions, marketing principles and concepts.
> Excellent writing & verbal communication skills a must.
> Attention to detail and appreciation for strong project management process, techniques and tools is a must.
Work with manager and colleagues to set strategic goals, lifecycle contact strategy, and vision for email marketing. Revolutionize email from a broad reach vehicle to a targeted relevant message to each individual.
Must be able to work with integrate the needs of multiple teams. Translate product marketing and business objectives into creative and transactional e-mails. Direct and project manage external creative agency and in-house product marketing (brand), developers, designers, and copywriters to create and deliver email content. Work will include creating testing/versioning plans, furthering contact strategy, monitoring privacy policy, and pushing for 100% accuracy in all our e-mail programs. Make recommendations on merchandising content based on business unit requirements. Work with metrics team to determine and document key takeaways and best practices for successful merchandising, design and content decisions
Qualifications:
> Strong business/marketing analysis skills are essential.
> Experience branding or merchandising products preferred.
> Knowledge of design, development, and technologies associated with e-commerce web sites.
> Understanding of promotions, marketing principles and concepts.
> Excellent writing & verbal communication skills a must.
> Attention to detail and appreciation for strong project management process, techniques and tools is a must.
SMB Marcom, Email Database Consultant
SMB Marcom, Email Database Consultant
Here’s a great role in our successful high growth email marcom channel. Apply today. Small and Medium Business is seeking an individual contributor with the technical skills to maneuver within multiple Dell databases. Must have the desire to contribute to an ever evolving strategy in what is our most cutting edge media. Conceptualize and initiate targeted strategies to truly engage customers and promote the desired behaviors.
This role will use a customer driven approach to help acquire new customers, broaden and nurture existing relationships and evolve a sophisticated lifetime customer contact strategy. Key responsibilities include determining relevant profiles and coordinating with producers and agency partners to help customize contacts, messaging, offers, and acquisition strategy for e-mail.
Job responsibilities will include:
Position will manage e-mail lists and determine optimal contact strategy involving contact frequency, segmentation, and targeting. Help identify the best list acquisition strategies for Dell. This role will help drive dynamic content strategy. Be key contact for working email into Dell’s integrated marketing strategy. Utilize Dell’s customer and transactional data to drive complex segmentation and targeting efforts. Be point of contact for data architecture and data feeds to email vendors. Work with product managers to identify strategic I/T projects related to email, define CBA, requirements and test cases for acceptance testing. Candidate should have a working knowledge of SQL, data modeling and marketing databases. Candidate must also effectively communicate and pitch strategic projects to executive management, cross-functional team members and vendors.
Qualifications
-Requires a Bachelor's degree and three-five years database marketing experience
-Experience working with a variety of databases such as SQL Server, Oracle and Teradata
-Knowledge of data modeling concepts and entity relationship diagrams
-Previous experience with CRM and marketing databases a plus
-Must have a strong drive for results and the ability to align internal and external teams towards a common goal
Here’s a great role in our successful high growth email marcom channel. Apply today. Small and Medium Business is seeking an individual contributor with the technical skills to maneuver within multiple Dell databases. Must have the desire to contribute to an ever evolving strategy in what is our most cutting edge media. Conceptualize and initiate targeted strategies to truly engage customers and promote the desired behaviors.
This role will use a customer driven approach to help acquire new customers, broaden and nurture existing relationships and evolve a sophisticated lifetime customer contact strategy. Key responsibilities include determining relevant profiles and coordinating with producers and agency partners to help customize contacts, messaging, offers, and acquisition strategy for e-mail.
Job responsibilities will include:
Position will manage e-mail lists and determine optimal contact strategy involving contact frequency, segmentation, and targeting. Help identify the best list acquisition strategies for Dell. This role will help drive dynamic content strategy. Be key contact for working email into Dell’s integrated marketing strategy. Utilize Dell’s customer and transactional data to drive complex segmentation and targeting efforts. Be point of contact for data architecture and data feeds to email vendors. Work with product managers to identify strategic I/T projects related to email, define CBA, requirements and test cases for acceptance testing. Candidate should have a working knowledge of SQL, data modeling and marketing databases. Candidate must also effectively communicate and pitch strategic projects to executive management, cross-functional team members and vendors.
Qualifications
-Requires a Bachelor's degree and three-five years database marketing experience
-Experience working with a variety of databases such as SQL Server, Oracle and Teradata
-Knowledge of data modeling concepts and entity relationship diagrams
-Previous experience with CRM and marketing databases a plus
-Must have a strong drive for results and the ability to align internal and external teams towards a common goal
SMB Marcom, Email Manager
SMB Marcom, Email Manager
We want to revolutionize email. We're looking for a high-energy individual who is ready to take things to the next level. If you're ready to shake things up, this may be the job for you. This position is responsible for the growth, vision, lifecycle strategy, content, and the entire email program for Dell Small and Medium Business.
Job Responsibilities include:
> Management of the transactional email program and team.
> Set strategic goals, lifecycle contact strategy, and vision for email marketing. Revolutionize email from a broad reach vehicle to a targeted, relevant message to each individual.
> Must be able to work across multiple organizations to translate product marketing and business objectives into creative, transactional and/or relationship developing
e-mail.
> Manager of internal production team.
> Direct and project manage external creative agency and in-house product marketing (brand), developers, designers, and copywriters to create and deliver email content.
> Work will include creating testing/versioning plans, furthering contact strategy, monitoring privacy policy, and targeting 100% accuracy in all our e-mail programs.
> Make recommendations on merchandising content based on business unit requirements.
> Work with metrics team to determine and document learnings and best practices for successful merchandising, design and content decisions.
Qualifications:
Strong business/marketing analysis skills are essential. Strong project management skills necessary · Ability to build and lead cross functional teams · Confidence with public speaking and selling new ideas across levels of management preferred · Experience branding or merchandising products preferred. Knowledge of design, development, and technologies associated with e-commerce web sites. Understanding of promotions and marketing principles and concepts. Excellent writing & verbal communication skills a must. Attention to detail and appreciation for strong project management process, techniques and tools is a must. 3-5 years online experience preferred. · Bachelor’s degree (MBA a plus)
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