Tuesday, March 20, 2007

Online Manager - SMB Solutions and Small Business 360

From our small/mid business team.

Let me know if anyone is interested, or has good candidates.

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We have a great opportunity to participate in the development of SMB Solutions and Small Business 360, a new online resource center that is an integral part of SMB 2.0. Please apply online or email me if you are interested.

Req #: 070002P5

Description:
This role will work within the Small Business Ebusiness Team which is responsible for the business and site performance, as well as site merchandising and design, for Small & Medium Business Websites. The role is focused on managing the strategy, growth and content for Small Business 360 and other solutions for SMB Online.

The role will have a high level of interaction with cross-functional segment teams including: product/brand management, legal, corporate communications, and marketing communications. Specific ownership examples for this role include: Creation/maintenance/optimization of content to drive customer acquisition, retention, and development. This includes recommending actions for tools/technology/processes to support the business objectives. The role has accountability for overall financial attainment to quarterly plans. The candidate will be required to make business decisions on own, unguided in a fast paced business environment on day-to-day responsibilities. Specific responsibilities for the person in this role include:

Developing on line content strategy through understanding of site metrics, customer behaviors, and industry best practices and working with cross-functional partners (brand, corporate communications and global e-business) to gain alignment on strategy and tactics to meet weekly, quarterly and yearly site and financial targets.

Qualifications:
The optimal candidate would have some knowledge of business and marketing strategy, concepts tools and techniques, including educational content, eCommerce, direct mail, customer relations, and advertising. Verbal and written communication skills, PC and organizational skills, good presentation and project management skills are highly desired. Experience with eCommerce or b2b communications, promotions, or computing environments is a plus. Candidates should have, but will not be limited to, persons with 5+ years or more experience in online marketing/advertising/sales or related industry.

Friday, March 16, 2007

The Enlightened Bracketologist

The Enlightened Bracketologist
Interactive brackets reveal the best ad slogan of all time, the greatest film death, and more.

By Mark Reiter and Richard Sandomir

http://www.slate.com/id/2161655/nav/tap1/

Wednesday, March 14, 2007

Roll Call

A quick review of posts since the blogs inception gives us the following names:

John Dahlin
Misty Frost
Carol Guttery
David Lipsey
Brett Murry
Suzy Drage Reighard
Dave Rowe
Jennifer Streiff (aka Harris)
Karen Toal
Steve Winchester
Merri Lee Barton Zaba

A Mysterious Doug -- likely Deardon
Andre the Giant – I’m clueless on this one

Do we have other lurkers out there????? Come on, we know you're out there......

Also, I've got to believe that the above group has a few other email addresses of exDSWites. Let's try to expand the group.

March Madness

OK, as Cruise Director, it’s my responsibility to ensure participation.

To help facilitate, I’m using March Madness as my catalyst.

Go to -- http://dswites.mayhem.sportsline.com/e -- and set up your brackets.

If prompted for group password, it is dswites

Trash talking is expected and winner gets bragging rights for an entire year.