SMB Marcom, Email Manager

SMB Marcom, Email Manager

We want to revolutionize email. We're looking for a high-energy individual who is ready to take things to the next level. If you're ready to shake things up, this may be the job for you. This position is responsible for the growth, vision, lifecycle strategy, content, and the entire email program for Dell Small and Medium Business.

Job Responsibilities include:
> Management of the transactional email program and team.
> Set strategic goals, lifecycle contact strategy, and vision for email marketing. Revolutionize email from a broad reach vehicle to a targeted, relevant message to each individual.
> Must be able to work across multiple organizations to translate product marketing and business objectives into creative, transactional and/or relationship developing
e-mail.
> Manager of internal production team.
> Direct and project manage external creative agency and in-house product marketing (brand), developers, designers, and copywriters to create and deliver email content.
> Work will include creating testing/versioning plans, furthering contact strategy, monitoring privacy policy, and targeting 100% accuracy in all our e-mail programs.
> Make recommendations on merchandising content based on business unit requirements.
> Work with metrics team to determine and document learnings and best practices for successful merchandising, design and content decisions.

Qualifications:
Strong business/marketing analysis skills are essential. Strong project management skills necessary · Ability to build and lead cross functional teams · Confidence with public speaking and selling new ideas across levels of management preferred · Experience branding or merchandising products preferred. Knowledge of design, development, and technologies associated with e-commerce web sites. Understanding of promotions and marketing principles and concepts. Excellent writing & verbal communication skills a must. Attention to detail and appreciation for strong project management process, techniques and tools is a must. 3-5 years online experience preferred. · Bachelor’s degree (MBA a plus)