Friday, June 8, 2007

What's In a Name -- Part II

Guess there's something to be said for assuring that people know what business the company is in by the corporate name.

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Dikwear not accused of being overly subtle

http://adweek.blogs.com/adfreak/2007/06/dikwear_not_acc.html

Are you the sort of person who needs underwear yet hates nuance? Then you’ll love Dikwear. According to the Web site, Dikwear is a “high-end men’s undergarment that will make a statement about you—uncompromising, unrivaled, and the ultimate in sophistication.” That sophistication is evident both in the site’s photography and its choice of marketing copy (“Go ahead, show a little dik!”). With all that and an “ingenious name,” how can you go wrong? Via Short Takes.

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