From the BrandWeek newsletter ---
SOMETIMES, SIMPLER IS BETTER: Got word today that Crumpler, makers of messenger, laptop and photo bags, has scheduled its second annual Beer for Bags promotion in New York City. The idea is simple and genius at once: The company barters certain models of its bags in exchange for certain brands and quantities of beer. For example, one case of Coopers and four Fosters Oil Cans can be traded for a Barney Rustle Messenger bag (retail $95). Other similar offers can be found at the Crumpler Web site, but the best part is, when the promo’s all done, the store staff invites customers in for a party, and they drink the beer! We believe more companies should do this, in our humble opinion. (Homer Simpson voice: “Mmmmmm; Beer!”)
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